Search engine optimization (SEO) is the process of getting your website to the top of search engines like Google, Bing, Yahoo, etc. The goal of SEO is to get your website to rank high on Google when people search for businesses like yours. It is the most effective way to get the most customers into your business at the lowest cost to you. It is also the most difficult to achieve if you do not choose the right company.
Search engine optimization is unique with Highway 1 Digital for numerous reasons. Firstly and most importantly, we understand and know what needs to be done in order to get your website to the top of the search engine rankings. We have worked with thousands of websites and know what is and is not important to focus on. Search engine optimization starts with choosing the right company. Highway 1 has been designing and optimizing websites for over 11 years. Do not entrust your online success to a company that does not have a consistent record of making beautiful websites and getting them to rank well on Google.
SEO changes on a monthly basis. Google has continuous algorithm changes, which means that they are continuously changing both how they are evaluating your website and how they are ranking your website. This includes weighing the links coming into your website, the coding of your website, the content of your website, your overall online presence and numerous other factors. It is virtually impossible for you to keep up with all these changes without hiring a strong internet marketing company like Highway 1. There are hundreds of things we are constantly monitoring to ensure your website is always in good standing with Google.
SEO, in our opinion, is the most vital part of your internet marketing and should be reviewed daily. The company you use should be making daily changes to not only get you to the top but keep you at the top. There are hundreds of things to avoid and six (at least) major mistakes companies make on virtually every site they handle. There are tactics that can get you to the top quick, get you removed forever even faster and do nothing for you long term. There are also tactics that can get you to the top rather quickly and keep you at the top long term.
We focus on getting you to the top of the search engines for the long term. Prioritizing search engine optimization is vital, because it is a long-term investment that will grow over time when you hire the right company. It is important that from the start, you set up realistic benchmarks that you discuss with your vendor to understand what you expect from the service and also to understand how realistic it is to achieve. A benchmark of being number one for everything next month is not realistic and a good company will make that quite clear to you.
The smartest and most effective way to be at the top of Google is by using Smart SEO. This has to be done by a company that has done it before and that has the capability to constantly update and change your website. A one-person company will not be able to meet your needs – it is that simple.
Highway 1 can take care of all your search engine optimization needs. We are happy to meet with you one on one and discuss everything we can do for you. We will even do a full website evaluation prior to meeting with you so that we can let you know exactly which mistakes you are currently making and exactly how we can fix them for you. We represent hundreds of clients worldwide and understand the importance of knowing your business.
Email us today for your free website evaluation. It is free, takes no time on your end and can result in thousands of dollars of additional income for you on a monthly basis.
As a Google Partner, we can help you improve your campaign.
