Social media marketing can and should be an essential part of your overall marketing strategy. As you know, there are hundreds of social media sites out there and this list is growing daily. It is important that your business stays in touch with the trends and uses the vast opportunity of having a huge market accessible through multiple different channels – all online and social. Social media is important for your business for numerous reasons. First, your target market wants to be in control of their own destiny, so having a strong online strategy and including social media is vital.
Second, when was the last time you watched a commercial on TV? 86% of all commercials are skipped by consumers by fast-forwarding, changing the channel or a variety of other reasons. This is important to note, because if you don’t understand your market and do not give them engaging information, they will just skip over your efforts, be it your website, social media sites or in any other form. Social media marketing can and should be a huge part of your overall marketing plan. It generates a steady income for your business and increased visibility and brand awareness with current and potential customers, and it helps your overall marketing efforts both online and offline.
“47% of Americans say Instagram is their #1 influencer of purchases”
Highway 1 Digital offers the most up-to-date services for our clients that will yield the highest return on investment. We understand that you are told multiple different “stories” of what is and what is not right. We also understand that the most important part of your decision is your return on investment. As you have heard from all companies, social media marketing is the most difficult service to actually quantify – unless you are working with a company that knows how to prove the success.
We have developed numerous measurable metrics that allow you to truly know if your social media marketing efforts are actually working for you or not. When you consider the value of social media, you need to understand there are different segments of what makes it successful. That includes the actual patients driven to your office, current patients reminded about your practice, increased placement on search engines, brand awareness and clientele building. These are just a few of the metrics we use to measure the total success of your social media marketing with Highway 1.
Social media marketing is a team sport – it requires that we have some access and input in reference to your brand, specials and other notable things going on with your practice that we can use to generate more potential clients for you.
“91% of marketers see improved website traffic due to the use of social media”
Highway 1 Digital will focus on the major social networks for you, including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube (if you have video content). It is important that you trust your social media marketing with a company that understands your business and your industry.
Please click here to schedule a one-on-one consultation with our social media marketing expert to go over your specific needs. You can also call us at (866) 539-2201.
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